Video Format for Twitter Explained: Your Questions Explained

 In Video Marketing

Twitter may be all about shouting quick 280-character messages to the world, but the platform is quickly becoming a go-to destination for video as well, which makes understanding video format for Twitter all the more important.

According to the company itself, there are now nearly 1.2 billion daily video views on Twitter (2x growth over the previous 12 months), and video tweets attract 10 times as much engagement than non-video tweets. 

It makes sense to include Twitter in your video marketing plans, but you should always strive for the highest possible video quality to obtain the best results. Follow these quick guidelines to properly format your video: 

What is Twitter’s Preferred Video Format? 

Depending on which device you’re uploading your video from, you’ll have slightly different format restrictions. 

If you’re uploading your video on mobile, you can use MP4 and MOV video formats. For desktop uploads, you can use MP4 with H.264 video codec and AAC audio codec. 

Additionally, make sure that your video meets the following two Twitter video format requirements: 

  1. A bitrate of no more than 25 Mbps (megabits per second) 
  2. A maximum framerate of 40 FPS (frames per second)

What Are the Best Sizes and Dimensions for Twitter? 

While Twitter’s video capabilities are limited by the platform’s design, you can still upload landscape, vertical, and square videos. 

However, upload requirements relating to size and dimension are a little stricter than YouTube or Facebook. 

  • The minimum accepted video resolution is 32×32
  • The maximum resolution is either 1920×1200 or 1200×1920 based on video orientation 
  • The only accepted aspect ratios are 1:2.39 or 2.39:1 
  • The longest your video can be is 2 minutes and 20 seconds (or 140 seconds total) 
  • The largest file size possible is 512 MB

One thing to keep in mind is that Twitter recommends that horizontal videos be uploaded with a resolution of 1280×1024 (or slightly lower resolution than the maximum) to assure the best results. 

How Can You Get the Best Video Quality on Twitter? 

The most important thing to keep in mind when you start uploading videos to Twitter is that the service is optimized for mobile videos over desktop. 

If you’re using your phone to upload the video, make sure to edit it and record in a format that meets the file size limit. We like to use Videoleap for jobs like this since you can select from a variety of editing tools to perfect your clip for upload. 

Additionally, here are some tips you can use to generate the best possible Twitter video quality: 

  • Make sure you upload the highest possible resolutions (using as much of your allotted 512 MB as possible) 
  • Record directly from your phone when you can, as Twitter lets you instantly upload or even stream live video
  • If you’re using mobile for uploading and recording, vertical video may be a better option to attain the highest resolution possible

Some of our Favorite Twitter Videos 

Here are some of our favorite Twitter videos to give you an idea of how to start sharing your brand across the platform: 

Pandora

Disneyland Paris 

Budweiser

While these videos use some innovative techniques, you can create equally impressive videos with just your phone and the right tools. 

Explore tools like Videoleap and Swish video maker app, which lets you turn your videos into quick, engaging ads to help you transform your visions into reality.  Most importantly, keep these formatting guidelines in mind to maximize the reach of your Twitter videos.

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