Now that you understand what mobile video advertising is, you can move on toward the monetization aspect. Today, video ads are some of the most effective means to successfully generate greater conversion rates and build revenues for your site. Even so, including video ads on your site is slightly more complicated than simply embedding a few YouTube links across your web pages.
6 Technical Steps to Publish Video Ads on Your Website:
To make sure you’re getting the most out of your website’s video ads, you need to build the right foundation on your website. Follow these steps to guarantee that you’re maximizing your potential revenues and insights from every video ad you post on your website:
1) Sign Up for a Relevant Video Ad Network
While you can place your own videos on your site as ads, bigger revenues depend on the quality and variety of ads you display. As such, signing up for a video ad network is the easiest way to make sure you have a steady pipeline of ads. Networks such as Google’s DoubleClick Ad Exchange (AdX) present you with an easy approach to placing ads and access to fairer prices due to their real-time bidding model. Keep in mind that you can sign up for more than one network.
2) Set up an Ad Manager to Keep Track of your Ads and Placements
DoubleClick for Publishers (another Google service) and similar applications make it easy to actually start placing your ads and creating spaces for them to be viewed. Ad managers such as DoubleClick (and now Google’s AdSense Manager) let you easily create ad tags, set up your ad buying, and keep track of how well each ad is performing. Most importantly, it automates the process of placing the highest quality ads possible on your website.
3) Make Sure You Have the Right Video Player for your Needs
On a more technical side, you need to make sure your website can properly handle video ads. If you’re using Google’s services, for instance, the company only accepts certain video ad formats (medium or large rectangles) for display ads, and they include a list of permissible sizes for your video ads on their guides for inserting videos in different parts of your site. For ads in your embedded videos, you’ll need to make sure you can integrate pre-, mid-, or post-roll ads.
4) Set up Your Pages for Video Ad Display
5) Select the Right Videos to Start Displaying Ads In
In addition to display ads, you can integrate ads directly into your embedded video player, giving you additional real estate for revenue. Even so, simply inserting pre- or post-roll ads won’t raise your revenues. The key is to find videos with larger viewership and virality to help get as many eyes on your ads as possible. In a similar vein, viral videos and those that are engaging—which keep viewers watching through the end—are more likely to earn you higher revenues per play.
6) Monitor Your Performance
Once you’re set up and displaying video ads, you’ll need to keep an eye on your performance to ensure you’re getting the most out of your webpages. Keep tabs on click through rates, viewership, and which ads are gaining more traction, as well as the videos and spots on your website that are delivering the best results. This will help you optimize your offerings and make your site more appealing to publishers and advertisers.
Getting started with video ads takes some time, but it can be well worth your while. With their growing popularity and revenue potential, integrating video ads into your site can help maximize your website’s monetization capabilities.
Check out more of our small business video marketing guides here!