Running a hotel in this day and age can be immensely tough. After all, you’re going to have tons of responsibilities to juggle. One of the most important tasks you’ll need to fulfill is making sure that your business is able to attract new customers.
This is why you’re going to want to take full advantage of hotel video marketing. Doing so will give you the ability to reach new people, tell them about your awesome hotel, and rent out more rooms.
Below, you’re going to learn all about hotel video marketing in 2019.
Why Your Hotel Needs A Video Marketing Strategy:
At this point in time, consumers have a tough time reading heaps of text. They’re too eager to get things done. Textual content is still very important in terms of a marketing strategy. However, it is vital to adapt to the customer’s needs and preferences with new tools available. This is why all hotels need a good video marketing strategy. It will give them the ability to showcase their hotel to the customer in advance, as it allows them to check out the video and get a feel for everything. If they like what they see, they’re going to feel excited about visiting your hotel and booking a room.
Additionally, you need to realize that your competitors are using these hotel video marketing techniques. They’re reaching more customers and they’re leaving you in the dust. If you do not stay up to date, your hotel is going to lose out on this new form of advertising. You need a hotel video marketing strategy so you can keep up with and excel past the competition.
3 Examples Of Successful Hotel Marketing Videos
Over the years, a handful of hotel chains have managed to capture the imagination with marketing videos. Some have put out duds, but others have proven to be immensely successful. Take a minute to watch those classic Super 8 Motel commercials. These commercials were ahead of their time and they were nothing more than marketing videos. The only difference is the fact that they shown on television. Now, more and more hotel chains are posting their videos on YouTube and other video sharing websites to gain more customers.
Another very popular marketing video for hotels was the one featuring Patrick Both who happens to be the General Manager of the Anantara Siam in Bangkok. This video showcases Mr. Both and his work. It was a good way to get customer familiar with the GM and the way he does business. In return, that made the hotel more personable and it helped attract plenty of attention:
Finally, you have the W Hotel Barcelona. This simple but exciting video gives the viewer a tour of the hotel’s interior and exterior. It isn’t anything out of the ordinary, but it is effective for the intended purpose, and creates a desire for viewers to want to be part of the W hotel experience:
Ideas On How To Construct An Easy Hotel Marketing Video
There are many hotels that can benefit tremendously from video marketing. Just remember that you’ll need to find a way to construct your video. How should you move forward? Well, you have plenty of options at your disposal and use some of the tactics used by the aforementioned videos.
- You can give viewers an inside look into the lives of the staff at your facility.
- You can also give them a tour of the hotel.
- All you need to do is come up with a basic idea and go from there.
- You’ll just need a digital camera and the right video editing software.
Tools For Creating A Hotel Marketing Video
The good news is that creating a hotel marketing video doesn’t have to be too tough. You just need to make sure that you have the right tools. First and foremost, you should buy yourself a camera and a professional gimbal. A gimbal is not needed if the camera has good stabilization but it can help.
Beyond that, you’re going to need a program to edit and manipulate the video. Using Microsoft’s Movie Maker (now known as Microsoft Photos) is a good choice if you’re running on a limited budget. After all, it is completely free and fairly effective. There are far better movie editing programs out there though, such as Premiere Pro CC program from Adobe, which is considered one of the best. Other programs to check out are Corel, CyberLink and Wondershare Filmora.
Now if you are on a truly bootstrapped budget for your fledgling hotel, you can use an affordable but very professional and efficient option: our very own Swish video editor app. In just 3 minutes of use, you can create a very sleek and presentable video for your hotel business.
How Video Marketing Benefits The Hotel Industry
Video marketing is certainly helping the hotel industry as a whole. It gives the industry the ability to truly connect with the customer and that can make a big difference. Getting on a more personal level with consumers is one of the best ways to win their trust. If you run a hotel or you’re responsible for the marketing campaign, you definitely need to put videos to work for you!
Check out more of our small business video marketing guides here!