Do you have a dental practice which could use a jolt of marketing? Most dental practices use the same methods: local advertising and old school brochures and partnerships. Have you considered video marketing for your dental practice?
Video marketing can be immensely beneficial for pretty much every single business out there, especially dentists, who although use video with patients, have yet to fully embrace dental videos for marketing and promotion.
What are the perks? What are some successful examples? If you are open to using our awesome video maker app for your dental business, then make sure to read this complete dental video marketing guide for 2019 where we answer all of your questions:
Why Your Dental Practice Will Benefit From A Video Marketing Strategy:
Traditional dentists and dental practices and clinics are pursuing marketing in a traditional manner. Video marketing however, will allow dentists to deliver information to their consumers in a lightning fast, fun, and easily digestible manner. Simultaneously, video is going to allow you to present yourself in a more personal way. And we all know that personal care and a personal touch is crucial for any dentist/patient relationship.
Videos will let you speak directly to the dental patient. You can even give a virtual tour and show them around your clinic and introduce them to your employees. This will make you feel like a member of the family and it will encourage more people to trust you. Finally, dental video marketing enables you to reach more people in a shorter period of time.
3 Examples Of Successful Dental Marketing Videos
Over the years, a handful of dental clinics have managed to gain immense popularity by using videos. Some of the videos have been more effective than others. Still, even the lowest quality videos provide consumers with more information and they also help the clinic reach more people. One of the most effective videos of recent years is from Novodent. In the company’s video, which is nearly three minutes long, consumers are given a walk through of the facility. It shows off the world-class equipment and the cleanliness of everything.
A short but quick video comes from the Mitchell Dental Clinic out of Ackerman. The video provides consumers with details about what the clinic can fix. It is pretty basic, but it still gets the message across and that is all that really matters.
Finally, there is the Flossophy Dental Clinic. This is another high-quality video that speaks volumes to the consumer. All of these are perfect examples of effective dental marketing videos.
Ideas On How To Construct An Easy Dental Marketing Video
It doesn’t take a professional video designer to create an awesome dental marketing video. In fact, there are numerous ways to create a video while putting in limited effort. For starters, you can think about showing off your clinic. Use the video as a way to give the consumer a virtual tour of the facility. This will get them comfortable with you and your clinic in advance. And of course, that will encourage them to visit your clinic in the future. You can also use a video to speak directly to the customer. Tell them about your clinic and the services that you offer.
Finally, you may be able to create a video showing off your skills. Record yourself performing a dental procedure on a patient. Just make sure that you get their permission in advance. Either of these methods will prove to be very effective for creating a great video for your marketing efforts.
As for distribution, you can use these videos internally, or publish on your social media pages such as Facebook, Instagram, and YouTube in order to build up a local and global following.
Tools For Creating A Dental Marketing Video
At the end of the day, you cannot create a video without some basic tools. Obviously, you’re going to need a camera and such. While you’re at it, you will need to use some type of software to edit and manipulate your video. There are plenty of great programs out there, including our very own Swish video maker app. We also have other video and editing products for you to check out over at the Lightricks website.
A more expensive option for professionals is Adobe’s Premiere Pro CC. Though it costs a lot and has a learning curve, it is used by professional agencies and such.
How Video Marketing Benefits The Dental Industry
The dental industry needs to improve and become more tech oriented. This is why they need to embrace dental video marketing. These techniques help the industry as a whole. They give dentists the ability to better interact with their clients. They also make it possible to gain more trust from the customers. This combination is not only going to help the dentist in question but it is also going to help the entire industry. It will really bring the dental industry into the digital age and allow them to reap the major benefits of embracing and using technology to reach their customer base.
Check out more of our small business video marketing guides here!