Instagram Video Length: How Long Can My Instagram Video Be?

 In Video, Video Marketing

If you have yet to join the mad rush to publish Instagram videos, there’s no time like the present, and it’s important to understand everything there is to know about Instagram video length. 

After all, the amount of time Instagram users spend watching videos on the platform has increased more than 80% year over year, and there are an astounding 1 billion monthly Instagram users worldwide.

You may feel confused by the length restrictions for different types of Instagram videos, but don’t worry, we’ve got you covered.

Check out our handy list of the various channels for publishing Instagram videos, their unique video time limitations, Instagram video formatting, and how you can adapt your Instagram video to meet these constraints to get your Instagram video marketing on the right track.

Every Type of Instagram Video Length:

  1. Instagram Story: The hard limit for Instagram Story videos is 15s, though you can splice a longer video up with a reliable editing tool like Videoleap and post the clips consecutively to create the illusion of a longer Story.
  2. Instagram Live: Instagram Live gives you a full hour to work with. Like with Stories, if you need longer to broadcast your message you can pick up where you left off with a new Instagram Live video immediately after finishing the first.
  3. Instagram Feed: Videos published in your Instagram feed can be as short as 3s and as long as 60s.
  4. IGTV Video: Social video is making a killing online, so much so that in June 2018 Instagram launched a little standalone app for vertical videos called IGTV to capitalize on this trend. With a 15s starting point and a 10m cap, IGTV gives you a little more breathing room to publish longer videos. If you’re watching a video that’s longer than 10 minutes, you’re watching an IGTV Premium club video, which is for verified and trending users who can publish videos up to an hour long.

How to Make your Video Length Match Instagram Policy

It’s happened to all of us at one point or another: you come to upload a video that you’re really proud of to your Instagram account, only to discover that it’s too long or too short for the channel you had in mind.

Even if you know the exact length requirements for an Instagram video, you may find that your actual clip runs over the limit.

Got an Instagram video length problem? Here are a few tips to resolve it in no time.

My Instagram video is too long.

  • Going overboard with video length is common, but there are ways to cut it down to the perfect Instagram size.
  • Instagram itself offers you the ability to crop your video from within the platform.
  • However, if you’d rather not part with any of your footage, you can consider chopping it up into smaller pieces and turning it into a carousel video post.
  • In a carousel, you create a revolving series of videos that viewers navigate by swiping, and you have an expanded time limit of 10 minutes.
  • For carousel, Instagram’s in-house cropping tool isn’t going to cut it.
  • Once you’ve selected and spliced your clips together with an editor like Videolea, you can use Swish’s video maker app to add text, music and templates to create an immersive and professional video experience and story – no programming or design knowledge needed.

My Instagram video is too short.

  • If your video is too short to make the cutoff for your Instagram video channel of choice, consider using a video editing app to turn it into a slow-motion video or adding a frame of text like an intro or credits to draw out your video’s run-time.
  • Another nifty idea that adds some pizzazz and length to your too-short video is looping it so that it plays not just once but two or three times.
  • You shouldn’t feel discouraged if it feels like you can´t crack the Instagram video code.
  • Focus on making the best possible videos, and find the right style of clip to make the most out of the restrictions the app puts on you.
  • Use the different lengths to your advantage to build an engaging, diverse Instagram feed for your followers.

Of course, don’t forget to pay attention to when you upload your videos. Knowing when to publish your Instagram video can be a big difference maker.

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