Inexpensive Ways to Market Your Small Business in 2019
It’s hard to build a marketing strategy as a small business owner. Between the million things you need to do every day and the administrative concerns, getting creative with advertising and social media may seem like a waste of time. Even so, marketing can help you work smarter, not harder, by reaching receptive audiences through mediums and messaging they love.
Even if you don’t have endless money to invest in marketing, there is an abundance of inexpensive and free tools available to help you craft a marketing plan that brings you more lifetime customers and get larger revenues.
Take advantage of free Google tools
Climbing up the ranks on Google searches organically can be tough, but luckily Google gives you several great tools to help you do it on your own. Google Analytics, for example, lets you see how visitors interact with your website and where they are coming from. This gives you the tools to create content that is better targeted at those sources, and focus your efforts on the websites, blogs, and other places where your audience is coming from.
It’s also vital to react to events in real-time, as they can help you get more eyes on your social media posts. Google Trends is a free Google tool that helps you stay on top of buzzwords and trending topics so you can join larger conversations while drawing attention to your business.
Finally, Google My Business is a simple feature that enables customers to find your business on Google Maps, access your hours, and learn more. GMB, as it’s known, is a great way to improve your visibility, get more information about who is looking for your business, and even improve your SEO and AdWords strategies to get more out of every dollar spent.
Make your own video ads
Video is a central part of marketing today, as more consumers prefer to watch short clips and make purchasing decisions based on them. Even so, they may seem a bit out of your price range. Nevertheless, while marketing teams and video shoots are expensive, there are some great tools you can use to make great video ads on your own.
Your smartphone’s camera can capture excellent footage in HD, and once you’ve edited it, you can use video maker apps like Swish to turn your clips into professional, fully branded, and fun videos that help you engage with potential customers
Swish lets you create sho\ort videos from your own clips and its library of stock footage, as well as add text, visual effects, and different layouts. You can build your videos and upload in a few minutes without paying a single penny. Make sure to use video marketing analytics to understand and benefit from your video’s performance.
Stay active on social media
Social media is a great way to connect more directly with customers and show off the more playful side of the business. These platforms give you a chance to respond to customer feedback in real-time and show how much you care about their experience with your business. Posting frequently to your social media channels also keeps you relevant and at the top of your audience’s minds. Even a small comment or update can refresh your presence, and it shows your commitment to communicating directly with your customers.
You can also demonstrate your know-how while simultaneously promoting your business by commenting on other individuals’ and businesses’ social media posts. Folloy Facebook pages that have to do with your type of business to answer questions, or even join silly Twitter threads that can give you greater exposure and introduce you to new audiences.
Advertise discounts and promotion by email
Even though it’s not as fast as social media or instant messaging, email remains at the top of most marketers’ toolkits. Nearly 50% of customers enjoy getting weekly promotional emails, and there are lots of tricks you can use to increase sales via email. Inexpensive email tools like MailChimp or GetResponse give you much greater control over your campaigns.
This includes letting you segment your audiences on a variety of factors, schedule automated emails, and even see how well each email performs. This way, you can focus on tweaking your email offerings to get more clicks back to your site, and eventually more conversions.
Write that blog
While traditional advertising is still alive and kicking, the majority of consumers would rather learn about a company through an article, not an ad. Blogging is a way for you to drum up interest in your business by sharing some industry wisdom or stories about your company in a particular voice and style that people will come to associate with your small business.
In terms of blogging, more is more. Sticking to a publishing schedule will make your business seem reliable and will also make it easier for your team to commit to publishing on time. If there’s no one on staff with adequate writing skills, you can outsource your blog content for as low as $20 per post to companies that have the SEO skills to help your content organically climb the search engine ladder and reach potential customers for your business.
Create Fun and Creative Graphic Content
Blogs and long-form content are great to get readers on your website to stay, but sometimes shorter, more easily digestible content can help get them to your site. No matter how long you’ve been in your business, you probably have some interesting tips and explanations you can share with consumers.
Packaging this content in fun, new ways can help you demonstrate your expertise, and make readers curious. Using free design tools online, you can create unique infographics, images, and other visuals you can easily upload to social media and even embed on your blog.
Even if you’re working on a shoestring budget, there are great ways to get your company’s name out there to your viewers. Marketing is hard, but it should never be expensive enough to stop you from doing it. Focus on finding the free and affordable tools that let you do more with less, and start your journey from anonymous small business to household name.