Eye-Catching Advertising: How to Create Eye-Catching Ads
Even though ads are everywhere we look these days, you’d be hard-pressed to remember most of them. The ones that do stick in our minds tend to be the ads that catch our eye with great visuals and design.
Ads come in many forms but regardless of if you prefer display or video, your advertisements are likely the first impression many consumers will get of your brand – and a successful ad can be a game changer.
It’s hard to market your brand without advertisements, but momentum can be difficult to sustain when you don’t realize an ROI. The key is to create ads that capture your consumers’ attention with a strong visual hook.
Tips for Creating Catchy Advertisements:
Follow these five steps to start creating eye-catching ads that show off the best of your brand and grab consumers’ attention:
Choose the right medium:
Each ad should try to say something important about your product, and every message has a proper medium.
If you’re looking to drum up curiosity and introduce yourself to the world, a static image may be best, while a longer explanation of your products may warrant a video ad.
Knowing which type of ad format you’ll implement helps you start making the right creative decisions.
Choose the right fonts and colors:
An eye-catching advertisement is a combination of several visual aspects ranging from the image or video itself to things as basic as the colors and fonts you choose.
They may seem unimportant, but fonts have a significant impact on what your ad communicates. Block fonts can communicate a sense of confidence and power, while cursive fonts show a flowy fun and easy-going vibe. Make sure you choose the right font for your ad.
Colors can have the same effect, but on a more emotional level. Because they interact with us on a more subconscious level, the colors you choose affect the way consumers perceive your ads.
Finding the right combination of colors and fonts is the second step to creating ads that give you better ROI by hooking in your readers and making them want to know more.
Stay on topic:
When creating an ad, it can be tempting to let your creativity run wild and explore outlandish ideas. It may seem like a good idea, but it’s important to remember your goal—to highlight your brand.
Whether you’re working with a short video or an image, you have limited space to introduce your company to the world.
Therefore, it’s important to make sure that no matter what you put on the page, it can quickly and effectively let your audience know who or what they’re learning about.
Use the right tools:
With your idea in mind and your colors and fonts chosen, it’s time to get to work, but you should make sure you have the right tools for the job.
No matter your budget, you can find both free and paid tools that help you transform your ideas into polished and flashy ads.
With iOS apps like Swish, you can take existing clips and add text, visual effects, and overlays to produce short and engaging videos. If you’re making a graphic for social media, you can use tools like Over to quickly turn a basic image into a great ad.
Keep it simple:
It’s easy to think that more is better when it comes to producing visually appealing advertisements. The thought process often implies that because you don’t have a lot of space, it’s best to say as much as you possibly can. While this may be a tempting perspective, it’s also a risky one.
Generally, it’s best to keep things to a minimum. Focus on finding ways to say more with fewer components and maximizing the limited real estate you have to engage viewers.
By ditching the maximalist approach for a more minimalist approach, you can create clutter-free ads that catch your viewers’ eye and turn them into customers.