9 Mistakes Small Businesses are Making on TikTok (and How to Avoid Them!)

So you’re finally ready to get your small business established on TikTok but worried about making mistakes along the way? No worries, we’ve rounded up the most common mistakes small businesses are making on TikTok that you should avoid. Keep reading to learn what small businesses should AVOID and our advice on what your small business SHOULD DO instead when joining TikTok.

1. Not Joining TikTok

The most common (and the easiest to fix!) mistake we see small businesses making when it comes to TikTok is simply not joining the platform! It might feel like you’re already on so many social media platforms but we definitely recommend small businesses create an account on TikTok. Not sure which social media platforms your small business should be active on? Check out this blog post about ‘Why Your Small Businesses Should NOT Be on Every Social Media Platform’.

2. Not Watching TikTok Videos

The next most common mistake we see small business owners making on TikTok is creating an account but never logging in and scrolling through all of the great TikTok videos! It’s not only fun to watch TikTok videos on a regular basis BUT there’s a few key benefits to being active on the platform. By watching videos and interacting with the content you like, TikTok learns your preferences and will customize your ‘For You Page’ with TikTok videos they think you’ll love. Also, watching TikTok videos on a regular basis will help you keep up with all of the fun TikTok trends!

3. Not Creating Video Content

Not creating short-form video content isn’t just a mistake we see small business owners making on TikTok! Short-form videos are the future and there are so many reasons your small business should be creating video content to share on every social media platform, not just TikTok. It’s easy to create high-quality marketing videos for social media with Boosted, the video making app with tons of templates, stock video footage and great music!

4. Creating a Business Account

Okay, so not everyone will agree with this mistake but we think it’s a big no-no for small businesses to create a business account on TikTok. Typically we recommend small businesses to create a business account when joining a new social media platform however, we actually would consider this a mistake when it comes to TikTok. When it comes to social media platforms like Facebook & Instagram, creating a business account will allow you to see more insights and have more capabilities so why would this be a mistake when it comes to TikTok? Well, most of the commercial music that is trending on TikTok aren’t copyrighted for business use so if your small business created a business account you won’t be able to use all of the great, trending songs! We’d recommend joining TikTok as an individual and sharing about your small business through your own personal TikTok account. Read Next: “Why Small Businesses Should Be More Authentic on Social Media

5. Not Using Trending Songs

Speaking of trending songs on TikTok… it’s a mistake for small businesses (and everyone else!) to not use trending songs on TikTok. If you aren’t familiar with TikTok yet, you’ll quickly learn that music is key to the TikTok experience. Songs start to trend and using trending songs will help increase the reach of your TikTok videos and boost the odds of your small business getting on the FYP faster. Curious about the FYP and why it matters? Read our blog post ‘How to Get Your Small Business Featured on TikTok’s For You Page’ for our best TikTok tips!

6. Not Content Planning

Another mistake we see a lot of small businesses make on TikTok is forgetting to plan out their video content ideas for TikTok. Not sure where to start when it comes to video content planning? Just start scrolling TikTok! Because of all the trends and challenges on TikTok, it’s actually encouraged to ‘copy’ other people’s video content. Check out a few videos in your FYP and see if there’s any videos with trends, challenges or songs that your small business could participate in. Keep a list of ideas as you’re watching, then plan out your content and recreate those videos with your unique spin on it. Looking for more advice when it comes to content planning? You’ll love this article “How to Create a Social Media Content Calendar: A Guide for Small Business Owners”.

7. Giving up on Video Content

If you’ve been trying to make videos within the TikTok app and you are finding it too difficult to create and edit videos on the app, don’t give up on video content all together! We know it can be hard to learn how to edit videos and it can be hard to figure out how to do the transitions and edits within the TikTok app. Instead of giving up on videos if you’re struggling with TikTok, definitely look into an app that makes the video editing process easy, like Boosted’s video making app that helps you create high-quality marketing videos in just a few minutes! Read Next: “16 Essential Video Marketing Tips for Small Businesses in 2021”

8. Not Posting Frequently Enough

A super common mistake that brands of all sizes are making when it comes to TikTok, is not posting frequently enough. TikTok is a quick moving platform and things can start trending quickly so it’s super important to post often. Posting just once or twice a week is definitely not enough – you never know exactly which videos will ‘go viral’ on TikTok so it’s actually best to post as many videos as possible to increase your chances of your videos being watched. We’d even recommend posting as many as 1-2 videos a DAY on TikTok if you’re able to keep up with the content creation.

9. Forgetting to Cross Promote

Okay, so if your small business is on TikTok and you are avoiding all of the mistakes we’ve mentioned so far, great job! The final mistake you’ll want to avoid is forgetting to promote your TikTok account on your other social media platforms. When you are putting in all the effort to create tons of great short-form video content, it would be a shame to not use them across all of your social media platforms! Select a few of your favorite TikTok videos that have done well within the TikTok app and try re-sharing those on Instagram Reels. You can even share the link to a TikTok video on platforms like Facebook and LinkedIn to boost the views on your TikTok videos!

Conclusion

TikTok might seem like a difficult social media platform to stay on top of but most of the mistakes your small business will want to avoid are easy ones to fix. We hope this list helps you successfully get started on TikTok and avoid some of the most common mistakes small businesses make with their TikTok accounts. If you’re looking to learn more about TikTok, definitely check out our articles, “The Ultimate TikTok Marketing Guide for Small Businesses in 2021” and “TikTok Analytics: Everything You Need to Know” for more advice.


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8 Instagram Growth Hacks for Small Business Owners

Looking to grow your small business’ Instagram in 2021? Check out our top 8 Instagram growth hacks specifically for small business owners. We’ve covered it all from a few small, simple changes you can make to your Instagram strategy, such as hashtag secrets, content ideas and engagement tips, to bigger changes like utilizing ‘secret’ Instagram features, creating video content and knowing how to use the Instagram algorithm to boost growth. 

1. Create Reels Reels is Instagram’s short-form video feature (similar to TikTok) and is one of our top tips for small business owners to grow their Instagram accounts in 2021. There are SO many types of video content small businesses can create for Reels (get inspired here!) and your customers will love engaging with this type of content. You can create Reels directly within the Instagram app or you can create high-quality marketing videos in just a few minutes with a video-making app like Boosted. Read Next: “The Small Business Owner’s Guide to Instagram Reels.”

 
 
 
 
 
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A post shared by Jo & Rae Co. (@joandraeco)

2. Utilize Hashtags Strategically If growth on Instagram is one of your goals in 2021, hashtags are a key Instagram growth hacking strategy. You might already be using hashtags, but are you using the best ones to help your small business grow? Don’t just use hashtags with millions of tags look for more niche hashtags for better reach and to connect with your target audience.

 
 
 
 
 
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A post shared by Social Media Agency (@_hellomedia)

3. Create Shareable Content Shares are now more valued within the Instagram algorithm, so creating shareable content is more important than ever. A great example of shareable content are simple quote graphics that your community can relate to or find inspiring. Need some help brainstorming content for your small business? We’ve put together a complete content creation guide for small business owners: “Brainstorm 20+ Social Media Content Ideas for Your Business in Less Than an Hour”.

 

 
 
 
 
 
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A post shared by LARK Skin Co. (@larkskinco)

4. Encourage Saves Just like shares are more valued now within the algorithm, so are saves. Be sure to encourage engagement and don’t be afraid to give specific calls-to-action at the end of your Instagram posts. For example, you can host a giveaway with a requirement to save the post to be entered to win. Or you can even include a small arrow and a CTA to save this post in the bottom right corner of your post.

5. Instagram Guides Instagram launched ‘Guides’ this past Spring and they’ve recently expanded the feature to everyone. Instagram Guides allow you to curate posts and videos alongside helpful tips and advice. Not only is this great content to share via your Stories, but your Product Guides might even be featured in Instagram Shop, Instagram’s new shopping destination within the Instagram app that helps customers discover new products from brands and businesses like you.

6. Send More DMs If you want to grow your Instagram account AND make more sales this year, your small business needs to get active in the DMs. Instagram Direct Messages allow you to communicate more personally with your customers, answer questions and build stronger relationships. Here’s everything you need to know about how to utilize Instagram DMs. Read Next: “8 Easy Ways to Get More Instagram DMs From Customers

7. Engage Before & After Posting In order for your content to keep showing up prominently in your followers’ feeds and Stories, it’s important to engage with your audience especially right before and right after you post. Before posting, comment on several posts within your community and after posting, respond to DMs, like old comments, etc to help your account stay relevant in your followers’ newsfeeds!

8. Post to Stories Daily And last but definitely not least, one of the most important elements to successfully growing your small business’ Instagram account is consistency! You don’t need to post to your Instagram feed every single day, but we definitely recommend posting to your Instagram Stories on a daily basis. This can be something simple like sharing one of your past posts, something you are working on or a quick hello message to your followers. Posting daily to your Instagram Stories lets customers know you’re active on Instagram and will help your content stay relevant in their newsfeeds so they don’t miss any of your posts. Read Next: “7 Secrets For Entrepreneurs to Get The Most Out of Instagram Stories

We hope that these Instagram growth hacks help you boost your small business’ Instagram followers, engagement and drive more sales! Looking for a few more ideas to improve your Instagram strategy in 2021? Check out our 21 Ideas to Revamp Your Social Media for 2021 article next.


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13 Instagram Reels Content Ideas for Small Business Owners

Whether you’re a service-based business owner or a product-based business owner, there are tons of great video content ideas you could be creating for Instagram Reels. In 2020, Instagram announced the release of Instagram Reels. Reels provides Instagram users and businesses with a new way to create fun and engaging short-form videos. Most small business owners already know the power of being on Instagram with over one billion monthly active users on the platform, it’s a smart move for business owners to focus marketing efforts on Instagram. 

If your business is already active on Instagram but hasn’t posted a Reel just yet, now is the time! Don’t let lack of content inspiration hold you back read on for 13 Instagram Reels content ideas you can create for your business, anytime.

Why Now is the Perfect Time to Create Instagram Reels

Instagram recently shared that mobile-shot Stories ads have a 63% chance of outperforming studio-shot ads which means your small business can make a huge impact with videos created on your phone.

And most excitingly, Instagram JUST announced the release of new and improved insights for Instagram Reels to help your small business know exactly how your Reels content is performing. With the new Reels insights, business owners can see important new metrics like Accounts Reached, Plays, Likes, Comments, Saves and Shares. The new Instagram Reels Insights will show users specific metrics like what kinds of accounts they’re reaching with their Reels and which content formats are most engaging with their audience.

 
 
 
 
 
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A post shared by Instagram’s @Creators (@creators)

13 Instagram Reels Ideas for Product & Service-Based Small Business Owners

1. Share your favorite tools As a business owner, you’ve likely tried and tested quite a few things to help you be most productive and keep your business operating smoothly. So why not share these learnings with your followers? Sharing some of your favorite tools that you use in your business is a great idea for an Instagram Reel and something you could create every few weeks to share new tools and tips that you’ve recently been using.

2. BTS photoshoot Photoshoots aren’t just for photo content! Whether you’re doing a big shoot with new products or a small DIY photoshoot for Instagram content, this is a great opportunity to create a Reel. Be sure to take a few quick videos during the photo shoot to create an Instagram Reel showing the Behind the Scenes of your business’ shoot.  

3. How to book For service-based businesses, an important Instagram Reel video you should create is telling potential customers how to book your services. Provide a simple step-by-step video explaining exactly where customers can book your services and what to expect after they’ve booked. This might just be the final thing that helps push interested customers to hit ‘buy!’

4. Your story As a business owner, you have a unique and powerful story that deserves to be shared and celebrated. No matter what your story is or how long you’ve been running your business, a great video for Instagram Reels is a short video sharing your story. This will not only will help your customers get to know you better, it can also provide motivation for your followers and fellow business owners.

5. Answer a FAQ Do your customers ask you a lot of questions? If you seem to be responding to a lot of comments or DM’s with similar questions, this is something you have to create an Instagram Reel about! Your customers frequently asked questions provide you with important insights into things they need to know about your business and their interests. Keep track of FAQ’s and create several Instagram Reels to answer all of your followers’ questions.

 
 
 
 
 
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A post shared by NIKKI // FIT & NUTRITION COACH (@nicoleprins)

6. Show off your fave products Do your customers know which of your products are your favorites? Create a fun Instagram Reel video to share some of your favorite products and styling tips with your customers! They will love learning which ones you like best and getting some styling ideas directly from the person behind the brand.

 
 
 
 
 
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A post shared by Bodomint | Diaper Bags (@bodomint)

7. Mistakes to avoid Who doesn’t want help avoiding mistakes? Whether you’re a product-based or a service-based business, you can share mistakes you’ve made along your entrepreneurial journey or common mistakes you see customers making. Just be sure to keep your Reel informative and helpful to avoid making anyone feel judged.

8. Share some of your recent work Obviously you should be showing off your recent work all the time as a business owner, but have you created an Instagram Reel yet to share some of your work? We love this content idea because it’s a great way to promote your products or services on a regular basis and is genuinely interesting to your customers. For the most engaging Reel, try picking your very favorites and share why you love them.

9. Perks of being your customer Do you like to surprise and delight your customers and clients? Let potential customers know about a few of the fun and special perks they can enjoy as your client. Not only does this show how much you care about your customers, but it also helps people who are interested in buying from you in the future picture how enjoyable it would be to work with you.

10. Pick a style A great Instagram Reel content idea to show off your products in the most engaging way is to round up several different products and ask your followers to pick their favorite! Instagram users love polls and quizzes and this is a fun way to take the voting element everyone loves and apply it to your Instagram Reels.

11. Share your struggles & successes Everyone knows it’s not easy being a business owner! If you’re looking to create more raw, authentic Instagram content, you could share some of your struggles and successes over the past year on Instagram Reels. Being open with your customers helps them be more empathetic, feel like they know you personally and creates a stronger bond over time. 

12. Your top tips Is there anything you wish you had known earlier in your entrepreneurial journey? These insights and learnings are valuable content to share with your customers. You can create an Instagram Reel video talking to the camera about something you’ve learned or put together a quick roundup sharing your favorite tips you’ve mastered along the way.

13. Announce a sale Last but not least, you can announce a sale with Instagram Reels! Customers obviously love sales and we love the idea of sharing the news of an upcoming sale through Instagram Reels to get your customers even more excited. You can share behind-the-scenes of prepping for the sale or details about the sale like how much the discounts are and when the sale ends.

https://www.instagram.com/p/CPRUfWYneMa/

There are so many ways for your customers to learn more about you and your business through Instagram Reels.  And we hope you take full advantage! If you’re looking for a tool to create Reels with, check out Boosted the video-marketing app for professional templates with stock photos, fonts, music and more that makes it quick and easy to create quality, on-brand Reels for your brand.


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9 Mistakes Small Businesses Are Making on Instagram Stories (And How to Fix Them)

There are so many reasons for small business owners to utilize Instagram Stories. Stories offer a quick, convenient way to share short-form content on-the-go to easily engage with your customers on a daily basis.

But when it comes to Instagram Stories, there are several common mistakes we often see small business owners making. We’ve rounded up the nine most common mistakes small businesses are making with their Instagram Stories, along with tips on how to fix them.

1. Not using Stories at all

One of the biggest mistakes small businesses can make when it comes to Instagram, is not using Instagram Stories at all! There are so many benefits for small businesses when it comes to Instagram Stories Stories are an easy way to engage with your customers daily, drive more traffic to your website and create quality content quickly.

2. Not branding your Stories

Just because Stories don’t have a permanent spot on your feed doesn’t mean that they can’t be customized and beautifully branded! The simplest way to make your Instagram Stories feel on brand is to always use your brand colors. Did you know that you choose any color you want on Instagram Stories? Simply upload an image that has your brand colors to your Instagram Story, then use the drawing tool to tap and hold to select custom colors.

Read Next: ‘5 Ways to Make Your Instagram Stories Stand Out

3. Not using Instagram Shopping

If you are a product-based small business, you should definitely be using the Instagram Shopping feature. This enables you to tag your products in your Instagram Stories to make it super easy for your customers to shop your products  directly through Instagram. In order to use the Instagram Shopping feature to tag your products in posts and Stories, you’ll have to get your Instagram account approved then set up a catalogue of your products through Facebook. Learn how to set up Instagram Shopping here.

 4. Not posting videos

Short-form video content is extremely popular and highly engaging which is why it’s a huge mistake if your small business isn’t sharing videos on your Instagram Stories! Photos might seem like the easiest type of content to create and share but a tool like Boosted makes it simple to create high-quality videos, quickly and easily. Boosted has tons of beautiful templates and stock footage to choose from. And you can easily customize the colors, fonts and logo to create a branded, custom video for Instagram Stories in just a few minutes!

Read Next: ‘7 Creative Ways to Use Video on Social Media’

5. Not including Instagram Stickers When you upload a photo or video to your Instagram Stories, there’s a wide variety of Instagram Stickers you can choose from. Instagram Stickers are easy to include in your Stories and can make your Instagram Stories more engaging for your customers. So, which stickers are the best for your small business to use? Try using the question and quiz stickers to ask your followers a question this is a great way to get feedback directly from your customers!

6. Not using hashtags One mistake small businesses make when it comes to Instagram Stories is thinking that hashtags are just for feed posts. However, using hashtags on your Stories is an important step that many business owners forget! There are two ways to include hashtags in your Instagram Stories and you should be using both.

The first is the Instagram Hashtag Sticker this is a sticker that your followers can click to view more posts under that hashtag. (This will help your Instagram Story reach even more people too!) And the second way is a great Instagram Story hack that every small business owner should know about you can copy and paste a paragraph of related hashtags into the font option and make the font the same color as the background or hidden behind a GIF. These ‘hidden hashtags’ are another way to help boost your Instagram Stories to more potential customers.

Read Next: ‘7 Secrets For Entrepreneurs to Get The Most Out of Instagram Stories

7. Not sharing your feed posts Once you’ve shared a post to your feed, you should be sharing it to your Instagram Stories as well! Many small business owners forget to promote their content and sharing your posts to your Instagram Stories is a free way to help boost both the reach and engagement on all of your Instagram posts. By sharing your post to Instagram Stories, your followers will be more likely to see and engage with your post right after you’ve posted it (which is an important strategy when it comes to the Instagram algorithm!).

8. Not posting daily

As a small business owner, it isn’t realistic for you to post on your Instagram feed every day, but you also don’t want to make the mistake of not posting daily to your Instagram Stories. The beauty of Instagram Stories is how simple it is to create and share content. Some days you might post more often on Instagram Stories than others, but you should make an effort to post something to your Instagram Stories every single day, even if it’s just a quick check in to say hi to your followers, an inspirational quote or even sharing a relevant past Instagram post.

Read Next: ‘How Many Times a Day Should You Post to Instagram Stories?

9. Not saving Stories to Highlights

Last but not least – the final mistake that small business owners are making when it comes to Instagram Stories is forgetting to save their Stories to their Instagram Story Highlights. The Story Highlights feature allows you to organize Stories you’ve previously posted into easy-to-access collections directly under your Instagram bio. When you’ve created great Instagram Stories with helpful info for your customers, it’s a shame to let them disappear forever after 24 hours. Utilizing Instagram Story Highlights helps your customers quickly find the content they are looking for, drive more traffic to your website and provide another way to engage your followers.

Read Next: ‘How to Use Instagram Story Highlights Strategically as a Small Business Owner’


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Should Your Small Business Join Clubhouse? Here’s Everything You Need to Know

By: Cori Widen, Product Marketing Lead at Boosted by Lightricks

Clubhouse is the newest social platform on the scene – and it’s already been making quite the impact. As of February 2021, the app had 10 million global downloads. 

⁠We know what you’re probably thinking – another social media platform!? Should I download the app and check it out? Better yet – should I be creating a Clubhouse marketing strategy for my business? To help inform your decision, here’s everything you need to know about Clubhouse as a small business owner. 

6 Fast Facts About Clubhouse 

Here’s are 6 fast facts about the platform to help get you acquainted: 

1. Who has access to the platform? Clubhouse is still in beta-testing and is currently available only for iOS. The app is invite-only. According to their website, you can “sign up to see if you have friends on Clubhouse who can let you in.” ⁠

2. Audio-only – Clubhouse is an audio-only platform. It’s best described as having an ‘interactive podcast feel.’ ⁠The fact that Clubhouse is audio-only truly sets it apart from other social platforms, which are all visual by nature. The only photos that exist on the platform are users’ profile pictures. 

3. How it works – When you open the app, you’ll have a choice of various ‘rooms’ to enter. When you join a room, you’ll automatically be connected to its live audio. Each room has a host and co-hosts who lead the conversation. Interested participants can raise their hands to join the discussion. You can enter and exit different rooms as you please. 

Here’s an engaging app walkthrough from marketer Ben Leavitt:

4. Focus: value – The conversations that take place on Clubhouse provide value across all topics & industries. ⁠There are rooms on virtually every topic imaginable – from public health to business tips and augmented reality. 

5. Big names – Many celebs & entrepreneurs are helping spread the Clubhouse hype – including Oprah, Drake, Mark Zuckerberg and Gary Vaynerchuk. Clubhouse gives its users the chance to network and engage directly with figures they’d never normally be able to. ⁠

⁠6. Rise of audio-only – Other social platforms are noticing the rapid rise in popularity of audio-only social networking. To this end, Twitter recently introduced Spaces. According to the @TwitterSpaces bio, ‘Twitter Spaces is where live audio conversations happen. We’re in test mode but rolling out soon. Stay tuned!’ Facebook is also reportedly working on its own Clubhouse competitor.

So, Should I Join Clubhouse as a Small Business Owner?

⁠You have the unique opportunity now to join a platform in its beginning stages. We recommend trying to score an invite, creating an account & getting a feel for the app! If you’re an Android user or haven’t been able to access an invite just yet, don’t worry. According to the company blog, the platform is “…working hard to scale Clubhouse as fast as we can and open it up to everyone soon.”

If you do try out Clubhouse and feel like it’s the right fit for you and your business, get involved! Join rooms that match your niche & interests. Raise your hand & participate in conversations. Network with other like-minded business owners and entrepreneurs. You never know what you’ll learn, or who you’ll meet! 

Who knows – maybe you’ll even be hosting your own room one day, sharing your expertise. ⁠

Cori Widen is the Product Marketing Lead at Boosted by Lightricks. She has been leading product marketing campaigns and doing qualitative market research in the tech industry for 10 years.


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Facebook Marketing Trends For 2021

Despite the rise of other social media platforms like TikTok and Snapchat, Facebook still remains an incredibly important marketing channel, boasting over 2.7 billion monthly active users! As such, many businesses will continue to use Facebook as their prime marketing platform for the foreseeable future. However, while Facebook is an excellent place to market goods and services, Facebook marketing strategies and trends tend to change over time so it is important to stay on top of the latest Facebook marketing updates. In this article, we will break down some of the top Facebook marketing trends for 2021. 

Here are the top Facebook marketing trends to be aware of for 2021:

1. Video 

When Facebook first came out, it was primarily an image and text sharing platform. However, recently, video content has been gaining a lot of momentum on the site. In fact, video content now makes up roughly 17 percent of all content on Facebook. In Q3, 2020, the amount of video content on the platform rose 2.6% from the previous year. Facebook users are demonstrating an increasing demand and preference for video content. Because of this, many companies are now coming up with lots of different creative ways to use and post marketing videos to their audiences on Facebook. These videos can often be created from the comfort of your own home using video creation apps, like Boosted. This trend will most likely continue throughout 2021. Need help formatting your videos for Facebook? Check out this Facebook video guide here.

2. Augmented Reality (AR)

Augmented reality, also known as AR, is a technology that projects computer-generated, virtual augmentations to our reality in order to create unique and entertaining experiences. Augmented reality is different from virtual reality, which involves creating a completely virtual world. In the past year, and especially during the pandemic, many people have been using augmented reality filters in their pictures and video on Facebook, in addition to on many other social media platforms, like Instagram. More and more companies are starting to use their own AR filters to engage their audiences and enhance the experience customers have with their brands. Because users like AR filters so much, it is very likely that brands will use them more heavily in 2021 as it becomes more accessible to create these unique filters. 

3. Customer Journey Tracking 

In order for marketers to get the greatest possible ROI on their ad spend, they need to be able to fully understand the customer journey and to see which advertising strategies are working and which are not. To help understand this journey, Facebook released the Facebook Attribution Tool several years ago. This tool allows brands to get a complete understanding of their customer journeys. For example, using this Attribution Tool, brands can see if customers are coming more from mobile or desktop, messenger or audience network, Facebook or Instagram, etc. In 2021, the Facebook Attribution Tool is expected to become even more important for marketers as Facebook ad prices continue to rise and the need for high marketing ROI increases. To get a better understanding of Facebook ads as a tool for giving your engagement a boost, check out this guide here.

4. Newsfeed Ads  

For a number of years now, newsfeed ads have been both the most popular and the most effective types of ads on Facebook. This is largely because newsfeed ads appear directly in the user’s line of vision when they are scrolling through their newsfeed. It is almost impossible not to see them! Brands prefer newsfeed ads so much that roughly 58.2 percent of all ad spend on Facebook by businesses is newsfeed ads. Newsfeed ads also have an average click-through rate of 1.82%, which is higher than other forms of Facebook ads. Because of the high click-through rates and prominent display areas, newsfeed ads will most likely continue to dominate in 2021. New to Facebook ads? Get started now!

5. Personalization 

Personalization is another Facebook marketing trend that will continue to surge in 2021. The reason why personalization is so important for Facebook marketing is because customers simply don’t find generic marketing messaging very interesting. However, when marketing messaging is personalized to their preferences, interests, likes, users are much more interested in the messaging and more likely to engage. In fact, personalized messages are three times as likely to convert as generic messages. For this reason, marketers will continue to use personalization heavily in 2021 most likely. 

6. Facebook Stories 

Stories have become extremely popular on most social media platforms like Snapchat and Instagram. Now they are also becoming very popular on Facebook. Stories are just brief videos that allow brands to provide updates about their company whenever they want to. Facebook stories can be a type of video marketing – they’re great because they generally require very little production and editing and can be published very quickly. Because Stories are so easy to use, and because social media users love them, Facebook stories will most likely be more heavily used by marketers in 2021. 

7. User-Generated Content 

User-generated content is quickly becoming a key marketing method for many brands. This is because user-generated content allows brands to reduce their marketing costs by getting quality image and video content for free from their customers. One company that uses this strategy with extreme effectiveness is GoPro. GoPro regularly provides awards to its users for the best user-generated content. This content can be easily distributed on Facebook to increase engagement and interest in the company. User-generated content has become even more popular during these past months when companies are needing to pivot their marketing strategies for a more DIY approach. Check out here how to utilize user-generated content to give your Instagram profile a boost as well!

Conclusion 

2021 is coming and your business needs to get ready for the new year! In addition to following new social media content trends for 2021, you will need to jump on the new Facebook marketing campaign tools available. Being aware of these key changes will allow you to take full advantage of Facebook for your marketing needs. If you are already capitalising on some of these Facebook marketing trends, then you are ahead of the game, congrats! However, if you are not currently using any of these Facebook marketing trends, then you should strongly consider starting to use some of them. You can start with just one, or you can use a number of different Facebook marketing techniques. Needless to say, however, the sooner you start using them, the sooner you can start benefiting from them.


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Instagram Polls: The Complete Guide for Small Businesses

What is an Instagram Poll? 

An Instagram poll is a poll that you can post to your Instagram Story to allow your followers to vote on various topics. For example, a poll could be created to ask followers which product they like better, A or B. The great thing about Instagram polls is that they are completely customizable – you can use them to ask your followers their opinions on just about anything! 

What are the Benefits of Instagram Polls? 

Instagram polls allow you to view real-time data that is highly relevant for your business. It allows you to better understand your customers and to get feedback from them extremely quickly. You can then use the data from Instagram polls to make smarter business decisions. Everything from product design to marketing can benefit from Instagram polls. 

Another key benefit of Instagram polls is that many followers find them entertaining and enjoy participating in them. After all, who doesn’t like having their opinion heard? Polls are also highly shareable and if you create polls that are interesting enough to your followers, there is a good chance that they will share them!

Essentially, Instagram polls not only help you to get extremely valuable feedback from your customers, but they also help to generate attention for your brand and keep your followers and customers engaged. For all of these reasons, your business should be using Instagram polls regularly if you are not already doing so. 

How to Use Instagram Polls 

The first thing that you need to know about Instagram polls is that they are only available to use through Instagram Stories. So, you are going to have to create an Instagram Story if you would like to use Instagram polls. Don’t know how to create an Instagram Story? We got you covered with this Instagram Story ultimate guide. And while you’re at it, make sure to check out our complete guide for Instagram business categories.

Here is how to create an Instagram poll step-by-step:

Step 1. Create a Story Post 

For your Story post, you can use a photo, text or video for your background. However, if you are going to use a photo for your Story post, then you should try to make the image as relevant as possible for the poll. You do not want to use a random photo because that will confuse your audience. You should apply any filters, text, emojis, or doodles before you post the poll. But, make sure that you leave some room in the post for the poll. 

Step 2. Add a Poll to Your Story Post 

To do this, you click on the sticker icon at the top of the story screen. The sticker icon is the square with the face. Once you have clicked on the sticker icon, click on the poll sticker option. After you have clicked on the poll sticker option, you will be given a choice to add your question and a “Yes/No” poll box will appear. You will then be given the chance to type in your question. You can choose any question that you want to ask. Just make sure that it is appropriate for your audience and complies with all Instagram rules. If you don’t want the responses to be “Yes/No” you can tap on the boxes and write in any responses you want. So, for example, if you want your followers to choose between a red product and a blue product, then you can write “Red/Blue” in the answer boxes. 

Step 3. Position Your Poll 

Once the poll sticker is created, you will have to position it on your story post. You should pick a spot where it fits and looks good. You can move the poll to any area of the screen and you can pinch it to make it smaller or larger, just like you can do with any other sticker. You want to make sure that the poll sticker is large enough to read comfortably, but not so large that it blocks out the rest of your post. This is especially true if you are using a high-quality image that is relevant for your poll – you want your audience to be able to see the image too. So, make sure to choose a position for your poll and then move on to the next step. 

Step 4. Share Your Story and Poll 

After you have completed the first three steps, the next step is to share your Story with the poll! You do this by adding it to your Stories. Once you have posted your Story with the poll, viewers will be able to see the post and respond to the poll question. If your followers have never seen an Instagram poll before, then they may even be given a prompt that explains to them what it is when they click on it. Hopefully, once your Story and poll are live, a lot of your followers will share the poll and give their answers. If they do this, then you can get a lot of valuable data from your poll. 

Step 5. Enable Push Notifications 

Make sure that your push notifications are enabled for Instagram on your phone. This way, you will be able to get a notification when someone votes on your poll. Doing this will enable you to get real-time data on the polls. This is especially helpful if you need the data quickly. For example, if you are struggling to make a business decision that needs to be made ASAP and if you want to hear from your customers before you make the decision. 

Using the Poll Data 

Ideally, you will get all the data that you need from the poll within the first 24-48 hours. If you have never used an Instagram poll before, you might be surprised at how clear the results are. However, even though polls oftentimes show one answer being the clear winner, sometimes the results are more even. 

Instagram Story and poll data are extremely easy to use and understand. All that you have to do is look at the final results of the poll and see which answer won. Then you can take that feedback and use it to influence the business decision that you were trying to make. For example, if you set up an Instagram poll and asked customers if they preferred product A or product B, and if the results showed that they preferred product B, then you can focus a larger percentage of your marketing dollars promoting product B. 

Other Helpful Tips 

One great way to boost poll engagement is to create polls around topics that are trending. For example, if there is a big sports game coming up, you can create a poll around the sports game. People tend to get very excited and enthusiastic about hot trending topics, so you might be able to increase the amount of poll responses by making the polls about those topics.

Another thing that can increase poll engagement is if you use an emoji slider for your polls. In other words, if you let your poll participants respond to the poll with emojis, this can help to boost engagement. This is because many people like to use emojis on Instagram and would prefer to answer with an emoji as to a word. 

Conclusion 

Instagram polls are a win/win. You win by getting extremely valuable data from your followers and by creating higher levels of engagement. Your customers win by getting enjoyment from being able to give their opinions on things that interest them. Instagram polls are a great marketing tool and they can help you to get a much better understanding of the opinions of your followers and customers. If you have never tried using Instagram polls before, then you should give it a shot and see how you like the results. Many companies are very happy with the results that they get and continue using Instagram polls indefinitely. 


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25 Best Advertising Quotes To Revolutionize Your Business

In the world of modern business, marketing and advertising are two distinct avenues that have barely changed since they were first invented.

In fact, since the early days of their inception at the beginning of the 20th century, the most important advertising techniques and principles have basically remained the same. The marketing and advertising techniques used by Henry Ford and Albert Einstein closely resemble those used by today’s moguls, Jeff Bezos and Mark Zuckerberg.

Below, you’ll find a comprehensive list of some of the most powerful quotes from some of the most innovative minds to help inspire you to revolutionize your advertising and business mindset. 

1. “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” – Mark Twain

When it comes to marketing and promoting a company, using the right words at the right time often means the difference between a successful campaign and a complete flop. 

In fact, something as simple as a blog’s tone of voice can really influence those who will read it. 

With that in mind, anytime you’re creating written content, blogs, or website copy for your business, make sure that you always take your specific target audience’s interests and behaviors into consideration.

This information can be used to help you find the right style, tone of voice, and language that will resonate with your audience, thereby increasing your chances of a positive reception! 

2. “Creativity is intelligence having fun.” – Albert Einstein

For most people, algebra and trigonometry are boring topics. However, if you’re able to take these topics and present them to your target audience in a relevant, interesting and educational manner, you’ll find your audience engaged regardless of the content.

This quote from Albert Einstein emphasizes the importance of creativity and how that creativity can actually lead to intelligence if harnessed correctly. The trick, according to Einstein, is to infuse fun into your intelligence; to experiment with new and innovative ideas. 

When we learn to let go and let our imagination and intelligence run wild, there’s no telling what type of creative ideas we’ll come up with for our businesses!

3. “Making promises and keeping them is a great way to build a brand.” – Seth Godin

Branding for your business can take a lot of planning. Creating and establishing a brand at a level that will resonate with your consumers can take time. In order to build a brand and establish it as a leader in its industry, you must set definite goals for both your business and also for the prospective customers. 

By continuously working towards these goals, your brand will not only prove itself to your audience, but it will also help create trust – which is an essential component for any successful marketing or advertising campaign. 

4. “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

In order to advertise successfully, you’re going to need to spend money. Depending on your industry, you might even need to spend a lot of money

In 2019, global digital ad spend rose by approximately 17.6%, bringing the global market up to a staggering $333.25 billion. 

As such, it’s crucial to understand exactly how much your advertising campaign will cost in order to properly compete with your competitors before you begin. This will take in depth planning and foresight to properly execute your ad strategy. 

The good news is that a properly planned, implemented, and executed advertising campaign can often double your money! According to ValveAndMeter, for every dollar spent on a Google Adwords campaign, most businesses can generate an average revenue of $2, or an ROI of 100%.

5. “Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

Leonardo Da Vinci single handedly helped shape our current world thanks to his countless inventions and ideas, including the parachute, the diving suit, and armored vehicles. While these inventions may seem complicated, they are simple solutions to complicated problems – and not the other way around!

Similarly with advertising – anytime you’re planning an advertising strategy, try to keep your other marketing efforts as simple as possible. In the pursuit of simplicity, make sure to periodically step back and make sure you’re not over-complicating your ideas. 

Especially when it comes to marketing and advertising a brand, no matter how complex its products or services may be, it’s crucial to keep your strategy as simple as possible.

6. “Be yourself. Everyone else is already taken.” – Oscar Wilde

You’ll often hear marketers talk about the importance of analyzing competitors to help determine what strategies work and which don’t.

Although competitive analysis is an important business strategy, it’s even more important for brands to first determine their own USP, or Unique Selling Points. Once a brand has figured that you, make sure to prioritize your USP and not simply copy competitor strategies. Each brand should be completely unique in itself. 

It’s important to focus on what makes your business stand out and then use this uniqueness to your advantage when creating ad strategies. You’ll stand out from your competition, instead of blending in. 

7. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

This advice from Jeff Bezos, the owner and founder of Amazon, will continue to ring true in the world of business for many years. 

In today’s digital era, where online reviews can make or break a company’s reputation, it is important to remember your brand will constantly need to build up authority. This authority will ultimately help your brand maintain a positive reputation. 

With Amazon, Jeff Bezos challenged himself to allow consumers from all over the world to purchase any product virtually, from the comforts of their own home. Bezo’s marketing strategy was planned so meticulously, that today almost everyone has made at least one purchase from Amazon. 

8. “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others” – Otto von Bismarck

While many of us learn our lessons the hard way, this quote is a reminder that we don’t always have to make things that hard. 

Today, there is so much information available online that you never need to feel that you have to figure it out by yourself. 

Especially in the world of marketing and advertising, there are countless online communities that are constantly teaching and helping others learn more marketing tips – straight from leaders in the field! 

Anyone who is new to advertising should begin this journey by finding a mentor or some successful leaders in your industry, whom you can learn from. 

These industry leaders, who have already gone through the trials and tribulations of advertising, can teach you the ins and outs and help you avoid making the same mistakes.  

9. “Think like a wise man but communicate in the language of the people” – William Butler Yeats

Everyone wants to create wise, clever advertisements. But, that doesn’t mean you should overcomplicate your approach in order to get in a witty line.

This quote reminds us that no advertisement will resonate with your audience unless it is communicated in plain, clear, and concise language. 

Most people are already hesitant to look at or click on ads in the first place; a complicated advertisement will only exacerbate this hesitation. 

Alternatively, when you create simple, readable and understandable ads, you’ll see that the simplicity will actually help you capture the consumer’s attention.  

10. “People spend money when and where they feel good” – Walt Disney

Walt Disney is a name that’s known by virtually every young child in the world – so you know he was extremely talented at advertising!

If you’ve ever watched a Disney movie, you can see that Disney took this advice and applied it to all of his videos: each Disney movie presents a crisis, but always ends on a positive note, leaving the audience happy with the story, characters and even about themselves! 

As a brand in modern society, it’s important to make your customers feel good. This positive feeling will increase your brand’s chance of a successful advertising campaign. 

Although the main goal in advertising is a positive ROI, it’s still important to try and make your audience feel good when they come across your advertising campaign. Make them laugh or share good values – and you’ll be rewarded with more business! 

11. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, co-founder of Airbnb

With the popularity of social media and influencer marketing, it’s easy to think that you need millions of followers to be successful in business. 

However, Brian Chesky, the co-founder of Airbnb, reminds us that it’s better to at least create an idea that only a few people really like rather than creating something that millions of people only kind of like. 

By focusing exclusively on your intended audience and your unique selling points, you’ll be able to find the people that truly love what you do – instead of only “kind of” liking it. For tips on building a killer social media profile in 2021, check out this article.

12. “Give them quality. That is the best kind of advertising.” – Milton Hershey, entrepreneur

Hershey’s chocolate is one of the most popular chocolate brands in North America – and all around the world. 

But what distinguishes Hershey’s from other similar chocolatiers? What really helped distinguish the brand from its competitors? Hershey differentiated his chocolate brand from his competitors by continuing to refine and perfect his chocolate product until he found the absolute highest quality recipe he could come up with. 

In Hershey’s opinion, this quality itself was what helped set his brand apart. 

When you have a high-quality product, people are more likely to spread the word about it quickly, doing all of the advertising for you! 

13. “Social media creates communities, not markets.” – Don Schultz, marketing pioneer

For anyone looking to advertise on social media, always keep this quote in mind – it is extremely important!

It is crucial that advertisers remember that social media is about community involvement, it isn’t primarily a marketplace meant for advertising and selling products or services. 

Of course, that’s not to say that you can’t advertise and promote yourself on social media. In fact, because of how many people use social media, advertising on these platforms can definitely be one of the profitable ways to advertise. 

But, it is first and foremost important to remember social media is intended as a community building platform, rather than a way for businesses to find consumers for their products.

The key to remember is that only once a brand has established a community can marketing campaigns become more natural to the audience.

14. “Content is king.” – Bill Gates

It’s been said that knowledge is the most powerful weapon. 

This means that knowledge is one of the most useful tools you can use to leverage your brand’s advertising and marketing strategies. 

Although many brands think that advertising is simply a chance to sell themselves and their products, this simply isn’t the case. If your brand creates information marketing and advertising campaigns, the information can actually engage the audience and make them more likely to purchase your product.

15. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley, head of content at MarketingProfs

Anybody can spin a fanciful story, but that doesn’t mean it’s going to help your brand connect with its audience. 

Although brand storytelling is one of the most effective copywriting techniques, it’s more than just writing a story. Successful copywriting will tell your brand’s story in a truthful manner that your audience will also engage with.

16. “Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” – Mark Zuckerberg, creator of Facebook

Mark Zuckerberg, the owner and founder of Facebook, reminds us that the Facebook platform is actually relatively new to the world of advertising. 

But, that doesn’t mean that advertising on Facebook isn’t a good idea…..

Much to the contrary, in 2016 alone, the platform’s advertising revenue maxed out at a staggering $6.239 billion in only the second quarter (Q2). This number has only increased since then!

Additionally, advertising on Facebook is simple, cost-effective, and can hyper-target an audience. This is why Facebook ads boast an average click-through rate of about 1%.

If you’re not already advertising on Facebook, what are you waiting for? 

17. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet

Maya Angelou has moved thousands of people in her lifetime by evoking powerful emotions in her poetic works. 

Poetry aside, her statement rings true in today’s modern advertising environment. 

Next time you’re planning an advertising campaign, make sure not to spend too much time focusing on how the ad looks – rather, focus on the emotions the ad will convey to your audience. These targeted and careful throughout emotions can help make your ads more relevant and relatable to your viewers. 

18. “Less is more. Keeping it simple takes time and effort.” –Jeff Bullas, digital marketing influencer

It’s easy to overcomplicate things, especially when planning a large marketing or advertising campaign. 

However, as one of the industry’s leading influencers reminds us, less is often more. Even in advertising and marketing! So, make sure to simplify your campaigns. It works! Just ask Jeff Bezos.

19. “Brand is just a perception, and perception will match reality over time.” –Elon Musk, CEO of SpaceX and Tesla.

Successfully branding and advertising a business doesn’t happen overnight.

Branding is the end goal, while advertising is the tool that brands use to establish themselves and authority in their industry. This authority will ultimately help brands attain their goals. 

It is crucial to establish your brand and set specific guidelines in line with your brand before planning and implementing any type of advertising strategies. 

Once your brand has been created, you can then use advertising and marketing strategies more effectively to help you boost your brand and it’s image.

20. “If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz, CEO of Starbucks

Howard Schultz, the CEO of Starbucks, reminds us about the importance of tapping into human values in advertising.

Starbucks often does this by offering ethically-sourced coffee and products, which makes consumers feel good about spending their money at Starbucks. 

When a brand shares the same values as its audience, it’s easier for people to relate to the brand and increases the likelihood of people buying from that brand over other competitors. 

21. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group

Perfection is only an illusion, even in the business world.

That’s why it is vital to make sure that your advertising efforts don’t portray overly perfected or unrealistic expectations about your brand. 

Consumers will either see directly through these false expectations, or when they find out that advertising campaigns were simply falsified, you can be certain that next time they’ll use another, more honest brand to source their products. 

22. “Google only loves you when everyone else loves you first.” –Wendy Piersall, writer & blogger

When it comes to advertising and promoting any brand online, it is important to rank well on Google. 

Marketers often spend much of their time optimizing their websites to rank well on Google, but they forget that they need their websites to also appeal to real, live humans! 

In the past, it was easy to trick search engines by simply stuffing keywords into your posts or pages. However, those days have passed, and today Google is now able to understand context of the keywords better.

If you’re building a website or creating content that isn’t well-written or informative, Google will see directly through your efforts and your website’s rankings will suffer. 

Creating quality content that people spend time reading and looking at, will signal to Google that you offer high quality content and your rankings will benefit. 

23. “The best marketing doesn’t feel like marketing.” –Tom Fishburne, “marketoonist”

When you know that a person is trying to sell you a product, how often do you actually pay attention to what they’re saying? 

Typically, you’ll smile and nod along, but you won’t have any interest in buying. 

But, this all changes when marketers emote feelings and emotions in their ads; consumers are more likely to effortlessly relate to these types of ads, in turn increasing the likelihood of a positive reception. Relatable and emotional ads make people more likely to click on your ads without feeling as if they’re being hounded for their money. 

24. “If it doesn’t sell, it isn’t creative” – David Ogilvy

If you want success in advertising, make sure that your ads are as creative as possible. You want to stand out from your competition, not blend in!

You need to make sure that your ad content is fun, engaging, yet informational as well. 

In order to make your ads stand out, it’s crucial to go the extra mile and ensure that your ads are creative and unique. 

When people see innovative, creative ads, they’re more likely to engage with that brand vs. a brand that creates generic or overused ad content. 

25. “Sell the problem you solve. Not the product you make.” –Unknown

While this last quote comes from an anonymous source, is nonetheless just as important as any others on the list. 

Most consumers are already fed up with advertising well even before you launch your campaign. An estimated 70% of consumers find ads annoying and would rather not see them at all. 

Therefore, when planning your next advertising campaign, you need to avoid making it all about your brand.

Instead, your ad content should be tailored to your target audience and always geared towards your specific audience. To make your ads effective, emphasize how your brand’s products can solve your audience’s problems. 

By doing this, you’ll be showing them how your product can change their lives; how your solution can make it much more convenient. 

This ideology will transform your ads into information that your customers are actually looking for. 

Modern Advertising In The Digital World

Modern digital advertising can be a complicated and overwhelming place. However, with the quotes compiled here, you can learn from the best how to navigate all the advertising noise. And who better to take advertising advice from than those whose names are known exactly for their marketing prowess. 


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Do These 5 Things to Build Trust on Social Media

By: Cori Widen, Product Marketing Lead at Boosted by Lightricks

In 2020, customers are looking for brands they can trust which means that building a positive reputation with potential customers is more important than ever for businesses. And social media is the perfect tool for companies to connect with customers and build brand loyalty.

Why is building trust with potential customers on social media so important? According to research from Accenture, two-thirds of customers would rather purchase a product/service from a business that aligns with their own values and will actually avoid companies who don’t.

Building trust with customers on social media isn’t going to happen overnight it’s something your business will need to always think about and work on. But once you’ve built trust with your customers, they’ll be more engaged, loyal and supportive of your business.

1. Create Quality Content

It’s always important for businesses to post high-quality content on social media. This is the first step to building trust with potential customers for several reasons.

Firstly, how are customers supposed to trust a business if their social media posts are full of grammatical and/or spelling errors? Or if a company’s feed is full of images that are low quality or blurry? Beyond having clean, professional photos and well-written social captions, quality content needs to actually be helpful and valuable to your customers.

In order to create quality content and build trust through social media posts, it’s essential to understand your customer’s pain points first. Then, focus on creating content that answers their questions, provides value and starts a conversation. Here’s some inspiration from brand, web and content designer @lindscholz:

2. Share Customer Testimonials

You might already know that sharing customer testimonials are a great social media tactic to increase engagement, but did you know it’s also an effective way to build trust with potential customers? Encourage your current customers to post about their experiences with your business and reshare their posts. Sharing customer testimonials will help build more trust with your customers than just talking about your business yourself. In fact, 91% of consumers aged 18-34 trust customer reviews as much as they would trust their friends’ recommendations. Not only do consumers today highly value testimonials they also are more likely to trust brands who share user-generated content with 90% of shoppers saying UGC directly impacts their purchasing decisions.

Vancouver-based @bia_skincare recently shared the following customer testimonial:

3. Provide Customer Service

If you are a business, you are likely already providing some level of customer service through your social media platforms. Consumers today expect to be able to easily communicate with businesses and social media provides your company with a valuable way to answer their questions and interact with customers. Provide the best customer service possible by responding quickly, building an open dialogue and offering personalized solutions. If you try to go above and beyond, especially for unhappy customers, they will appreciate your helpfulness and trust your business more than ever.

4. Get Behind the Camera

It’s easier for customers to trust a business when they know exactly who they’re buying from, so don’t be afraid to get behind the camera more often. Nothing is more personable than videos show yourself on video to create a deeper connection and build more trust with potential customers. Share about yourself, your products or offer some helpful advice. Not sure where to start with video content? It’s easy to create high-quality marketing videos with Boosted’s easy-to-use templates and free stock video library.

@jera.bean

How to create a video in less than 3 min for your biz! ✨ Click the in my bio to download the app in the App Store/Google Play #ad

♬ original sound – Jera Foster-Fell

5. Share Your Values

Showing your customers that your brand values align with theirs is possibly the most important step for businesses to build trust. Brand values are more than just a mission statement your brand values help define your business’ personality and let your customers know more about your purpose, besides just making sales.

Don’t be afraid to post on social media about the social causes you are passionate about and how your business supports those values. Did you know 78% of consumers want companies to address important social justice issues and 87% of people stated they would purchase a product based on a business’ brand values?

Building trust through social media has never been so important. And it’s not a quick and easy thing to do – but if your business takes the time to really connect in an authentic and transparent way, you’ll see many benefits from the trust your customers have in you.

Cori Widen is the Product Marketing Lead at Boosted by Lightricks. She has been leading product marketing campaigns and doing qualitative market research in the tech industry for 10 years.


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